Rocco’s Doughnut Company

Slogan

Bringing Back Coffee And!

What We Do

We are a doughnut, breakfast sandwich and coffee house.

Industry

Restaurant

Top Three Things to Communicate

#1 – Doughnuts
#2 – Coffee
#3 – Rocco

Our Target Audience:

Any one drinking coffee or eating doughnuts. We are going for an old school almost retro look with a new school twist.

Color Preferences

Black and white. Easy to recreate on shirts, signs, cups ect.

Our Ideas and Additional Information:

Rocco is the name of our grandfather who was an original owner of one of the 13 dunkin donut stores. We as a family are recreating his love for dougnuts with a modern feel and vibe. We like the idea of simple. Ideally if possible we would love almost a characature or drawing cartoon in one color of someone who resembles the picture attached. He is rolling dough with a white cardboard hat. We like one color silhouettes with Roccos Doughnut Company possibly in a circle or some sort of cool design around the drawing/cartoon of Rocco. I like the examples we selected on this website as what idea we would be going for.

 

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